We help grow your business with proven marketing strategies and creative communications.
We specialize in powerful advertising campaigns that include internet conversion strategies and search engine optimization, web site development, email marketing and all types of print advertising for every type of business. All of us here are lifelong boaters and really have an "affinity" for the yachting, sailing and marine industry. Our clients know they can count on us to make them look good!
Keywords: yachting, sailing, marketing, advertising, email marketing, public relations, copywriting, publishing, advertising agency, graphic design, web design, brochures, billboards
Interview Q&A
How long have you been in business?
Since 1999.
What is your primary product or service?
Advertising Agency and Marketing Consultants
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
Dave Ellis's 10-year career as Advertising Director for The Moorings provided him with an insider's view of what a company experiences in hiring, directing and coping with advertising agencies. Critical lessons were learned about building a brand and preserving its integrity, developing responsible campaigns, measuring results and directing creative resources in balance with internal marketing capabilities.
Realizing an unmet need for dependable creative talent and expert counsel under sensible terms, Dave created Affinity Marketing – an agency that understands controlling costs, defines clear plans and provides high value for the talent you need to put those plans into action.
Starting over 35 years ago as a graphic designer, Dave's professional focus evolved to developing multi-channel integrated communications, proven marketing strategies and tactics that produce a competitive edge for Affinity's clients. Dave's key to success is dedication to Affinity's mission: help clients get the maximum return on investment from their marketing. This involves engineering the right balance of the message, audience and medium to deliver highly effective and professional communications.
How do you differentiate yourself from other businesses in your category and area?
Although we are experienced marketing consultants in all industries, we have a special "affinity" for helping people in the yachting industry and marine trades grow their businesses.
How many locations do you have and do you have plans to expand?
Just one - in Ozona, Florida. No plans to expand.
Provide detailed directions to your location
From U.S. 19 and Tampa Road in Palm Harbor, head west on Tampa Road, into Ozona. Take your first right after Ozona Elementary school (Marie Street) and we are the second building on the right. Follow the signs to the 2nd floor.
What type of payments do you accept?
Cash, check, Visa, Mastercard and Discover.
Which areas do you service?
The entire Tampa Bay area and beyond!
Who owns your company or runs daily operations?
David Ellis and Mary Orme Ellis
What are your hours of operation?
M-F, 9-5:30
What is the best compliment anyone can give you?
"The services provided by Affinity Marketing have exceeded my expectations; my business has increased two-fold since we enlisted their services. Right from the beginning, I knew that Affinity Marketing was a company I could count on. The image I have always envisioned for Master Restoration has now come to life. I would highly recommend Affinity Marketing to any business who is looking to improve their marketing strategies."
– Jarrett Dixon, Master Restoration, LLC
What is your favorite quote or Bible verse?
"Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure, or nothing." – Helen Keller